British motorists have shown themselves eager to embrace the latest advances in cleaner, fuel efficient, full hybrid power with thousands signing up to buy the all-new Toyota Prius.

Before the new Prius's officially went on-sale in August, more than 2,000 advance orders had been taken by Toyota.

What's more, nearly 10% of buyers took advantage of the scrappage scheme, with drivers ready to swap old, thirsty and high-polluting models for Prius, which Toyota claims is the world's cleanest family car with just 89g/km of CO2 produced by the T3 model.

A glance at the list of vehicles traded in under the scheme - which sees the government and manufacturers paying £2,000 towards the cost of a new car when they scrap a vehicle over 10 years old -reveals the breadth of appeal of new Prius.

Under the scheme, buyers have given up everything from a Jaguar Sovereign and Mercedes-Benz SL to a Nissan Sunny and Fiat Tipo to be among the first to drive the new full hybrid Prius.

Toyota says it has also received tremendous feedback from its pre-launch marketing activities. More than 3000 people have taken up retail and fleet driving opportunities.

The company expects further momentum will be gained from a new TV advertising campaign, under the tagline: The Next Prius. Follow Me.